Xpert Envelopes

Planning a direct mail campaign

2012-02-22T05:29:00.000-08:00

Direct mail is an effective way of communicating with both existing and potential customers.

When planning a direct mail campaign, think about the message you are trying to convey. Are you communicating a new product launch, company rebrand or promotional offer? Or just simply reminding your customers of the products and services that you offer? Either way, it is important to make sure that your message is clear and any copy is easy to read. Also think about whether your branding is consistent with any existing marketing literature and if it is clear how customers can get in contact with you.

Think about your target audience – do you need to alter the message you send to your existing and new customers? Are you sending your mail out to different market segments? If yes, make sure your information is relevant to their business. Where possible, make sure your direct mail campaign is sent to the key decision maker and personalise your communications.

A call to action is a great way of ensuring that customers get in touch, whether it be to claim a free prize, enter a competition, or complete a form for further information. It’s also a useful tool to collect further contact details for future marketing purposes.

Don’t forget to measure and evaluate the success of a campaign and put anything you have learnt in to practice the next time around. Think in advance about what you would like to achieve and set objectives – but be realistic! Look at the quality of the responses that you receive, for example, do any enquiries turn to actual orders/new business? Do you receive more hits on your website or followers on Twitter? If not, what can you adapt for your next mailing to achieve a better success rate?

Sending out direct mail communications by post gives customers marketing literature that they can keep on file. Even if what you are offering is not immediately relevant to their business, it might be in the future. Don’t assume that if you haven’t heard from someone within a few weeks after sending out your direct mail, that it hasn’t been successful.

Think about what you are posting out your direct mail in. Remember that most businesses will receive some kind of direct mail on a daily basis. To make sure that yours stands out from the rest, why not go for envelopes in your corporate colour or with your logo printed on the front? Think about bespoke options in an unusual size or texture. Or have a message printed on the envelopes regarding a special offer, to make the recipient want to read the information inside. Remember that such simple details can make a real difference to the success of your campaign.

Target new members this New Year

2011-12-12T02:27:00.000-08:00

With January being a busy time of year for people joining gyms and health clubs, why not target potential new members effectively with a direct mail campaign using envelopes printed with your company logo or promoting a special introductory offer?

We can supply any size, style and quantity of envelope, either as a stock item or a bespoke making, to meet your gym or health club requirements. Most products can be over-printed as required with company logos for letter or gratuity envelopes, while special finishing or mailing requirements can also be accommodated.

Next day delivery for plain envelopes is available all over the UK mainland, with timed deliveries if required. Xpert Envelopes can also provide design services for printed envelopes, upon request.

For further information, please visit www.xpertenvelopes.co.uk or call 01732 760255.

Personalise greetings cards this Christmas

2011-11-30T06:56:00.000-08:00

With Christmas just around the corner, now is the time to start thinking about the greetings cards to send to customers and suppliers.

Many companies nowadays have their greetings cards specifically designed to fit with their brand. This not only makes the cards more personal but also more eye-catching.

The envelopes they arrive in are just as important as the cards themselves, so make sure yours stand out from the rest in the post. With a wide range of colours available, why not order your envelopes in your corporate colour? Another way to make greetings cards more personal is to have the envelopes printed, for example, with a company logo or a seasonal message.

Envelope supplier, Xpert Envelopes, can provide any size, style and quantity of envelope required - whether you need bright red or forest green, metallic gold or printed options. Xpert Envelopes can ensure businesses find the perfect envelopes for their Christmas cards. Simply give the sales team the necessary requirements, and they will endeavour to source the closest match as either a stock item or a bespoke making.

For further suggestions, prices or samples, contact Xpert Envelopes on info@xpertenvelopes.co.uk or 01732 760255.

Ensure your mail stands out with printed envelopes

2011-10-06T01:24:00.000-07:00

Printed envelopes are a great way to make the mail you send, stand out from the rest. Why not have your company logo or a corporate message printed on the front of your envelopes? Or consider having a return address printed on the reverse.

Printed envelopes are also useful if you are planning a direct mail campaign as they enable your business to print details of a competition or special offer on to the envelopes, enticing the recipient to see what is inside.

If you are sending out invitations or greetings cards, think about having your envelopes printed with individual postal addresses. This will avoid time spent handwriting or sticking on labels.

Most envelope sizes and styles can be over-printed as required, including four colour process, while special finishing or mailing requirements can also be accommodated.

For further suggestions, prices or samples, contact Xpert Envelopes on info@xpertenvelopes.co.uk or 01732 760255.

Help care for the environment with recycled envelopes

2011-08-03T07:19:00.000-07:00

Planning a direct mail campaign but concerned about the impact on the environment? Why not consider using recycled envelopes - either plain or printed with your company logo or message?

Recycled envelopes allow you to continue posting out mail whilst also caring for the environment. We offer a range of products that are FSC or PEFC certified, as well as envelopes that are 100% recycled. A number of recycled envelopes are printed with the recycled logo credentials, allowing you to easily communicate to your customers that you are environmentally aware and responsible.

Whether you need high quality white DL FSC certified envelopes for your business stationery, or recycled C4 gusset envelopes for sending out brochures, we can supply a product to fit your requirement.

It’s not only white envelopes that are available recycled nowadays – greetings card style envelopes in numerous sizes are now supplied in a range of colours. This is definitely worth considering when next choosing which envelopes to send out cards or invitations in.

For further suggestions, prices or samples, contact Xpert Envelopes on info@xpertenvelopes.co.uk or 01732 760255.

Protect your mail with the appropriate envelopes

2011-07-12T02:32:00.000-07:00

Ever received mail where the envelope was torn and the insert ruined? Annoying isn’t it? Make sure this doesn’t happen with any mail that you send out by using protective envelopes.

These are available in a range of styles, textures and colours to perfectly fit and protect the items that you are posting out.

For sending out gifts, fragile or bulky printed items, why not go for padded envelopes? Choices include standard white and manilla padded envelopes, through to metallic bubble varieties that will really stand out in the mail.

Board envelopes are available in 225gsm, 350gsm and board back varieties, and are great for posting out calendars, posters and brochures. Available in a wide range of colours and sizes, board envelopes allow you to still go for eye-catching options whilst protecting your mail at the same time.

Gusset envelopes are ideal for sending out bulky items such as catalogues, books and prospectuses, as they allow for a larger capacity of approximately 25mm. Available with or without a window, and in white or manilla. Alternatively, tear resistant envelopes are often used to send out important documents where it is imperative that the envelopes do not rip, and have a high quality look and feel.

For further suggestions, prices or samples, contact Xpert Envelopes on info@xpertenvelopes.co.uk or 01732 760255.

Send eye-catching mail with gift and promotional envelopes

2011-06-01T02:17:00.000-07:00

To help create a buzz around your business, why not consider posting out your marketing literature, invitations or promotional gifts in eye-catching envelopes?

When considering which style of envelopes to use, think about what they say about your company, the products and services you are offering or the event that you are promoting. For example, if you are sending out invitations, decide whether the envelopes reflect the tone, colour scheme or theme of the event. Remember that the envelopes will be the first connection to the event that your customers will see, so make sure that it captures their attention immediately.

With so many different varieties of gift and promotional envelopes available, you really are spoilt for choice. Metallic, tissue lined and translucent envelopes have a high quality look and feel, making them ideal for invitations; whilst colour and foil envelopes are great for creating impact and really stand out in the mail.

For sending out gifts to customers, metallic bubble envelopes not only provide padded protection but are also really striking. Alternatively greetings card style envelopes are available in a wide a range of colours and sizes, enabling you to ensure that your insert fits and matches the envelopes perfectly.

For further suggestions, prices or samples, contact Xpert Envelopes on info@xpertenvelopes.co.uk.

Planning a direct mail campaign

2011-05-10T04:50:00.000-07:00

Direct mail is an effective way of communicating with both existing and potential customers.

When planning a direct mail campaign, think about the message you are trying to convey. Are you communicating a new product launch, company rebrand or promotional offer? Or just simply reminding your customers of the products and services that you offer? Either way, it is important to make sure that your message is clear and any copy is easy to read. Also think about whether your branding is consistent with any existing marketing literature and if it is clear how customers can get in contact with you.

Think about your target audience – do you need to alter the message you send to your existing and new customers? Are you sending your mail out to different market segments? If yes, make sure your information is relevant to their business. Where possible, make sure your direct mail campaign is sent to the key decision maker and personalise your communications.

A call to action is a great way of ensuring that customers get in touch, whether it be to claim a free prize, enter a competition, or complete a form for further information. It’s also a useful tool to collect further contact details for future marketing purposes.

Don’t forget to measure and evaluate the success of a campaign and put anything you have learnt in to practice the next time around. Think in advance about what you would like to achieve and set objectives – but be realistic! Look at the quality of the responses that you receive, for example, do any enquiries turn to actual orders/new business? Do you receive more hits on your website or followers on Twitter? If not, what can you adapt for your next mailing to achieve a better success rate?

Sending out direct mail communications by post gives customers marketing literature that they can keep on file. Even if what you are offering is not immediately relevant to their business, it might be in the future. Don’t assume that if you haven’t heard from someone within a few weeks after sending out your direct mail, that it hasn’t been successful.

Think about what you are posting out your direct mail in. Remember that most businesses will receive some kind of direct mail on a daily basis. To make sure that yours stands out from the rest, why not go for envelopes in your corporate colour or with your logo printed on the front? Think about bespoke options in an unusual size or texture. Or have a message printed on the envelopes regarding a special offer, to make the recipient want to read the information inside. Remember that such simple details can make a real difference to the success of your campaign.

Stock up on business stationery that markets your brand identity

2011-04-06T03:55:00.000-07:00

Envelopes are essential stock items for most companies and with such a wide range of envelopes available nowadays, businesses can order printed or coloured options to make their letters to customers or promotional material stand out in the mail.

With a wide range of colours available, why not order your envelopes in your corporate colour? Another way to make envelopes personal is to have the envelopes printed, for example, with a company logo or corporate message.

Xpert Envelopes can provide any size, style and quantity of envelope required - whether you need plain white or bright red, metallic silver, printed or bespoke options. We can also provide design services for printed envelopes, upon request, as well as printed business cards, letterheads and compliment slips.

Make your party personal with bespoke invitations

2011-04-06T03:30:00.000-07:00

When it comes to planning a party, it’s important to get the invitations just right, as it is the first glimpse of the event that guests get to see. Bespoke invitations allow hosts to personalise stationery and to perfectly complement the colour scheme or theme of their party.

Just as important as the invitations themselves, are the envelopes they arrive in. Going for bespoke envelopes enables you to perfectly match the invitations and envelopes, as well as offering a much wider range of colours and sizes.

Another way to make party stationery more personal is to have the envelopes printed. For example, with your name or event occasion, or a return address on envelopes for RSVP cards.

Envelope supplier Xpert Envelopes can ensure you find the perfect envelopes for your invitations. With strong working relationships with major UK (and international) stockists, Xpert Envelopes can provide any size, style and quantity of envelope required - whether you need deep red, cream textured or metallic options. Simply give the sales team the necessary requirements, and they will endeavour to source the closest match as either a stock item or a bespoke making.

Personalise wedding invitations with bespoke envelopes

2011-03-23T09:50:00.000-07:00

Handmade wedding invitations have become increasingly popular over the last few years, as they allow couples to personalise their stationery and to perfectly complement the colour scheme or theme of their special day.

It has also become a challenge to make invitations eye catching and original, as it is the first glimpse of the wedding that guests get to see.

Attention to detail is a must, with handmade invitations needing to perfectly match and fit in the envelopes. Going for bespoke envelopes enables couples to do just this, as a much wider range of colours and sizes is available.

Another way to make wedding stationery more personal is to have the envelopes printed. For example, with the couple’s initials or a return address on envelopes for RSVP cards.

For further information and advice on wedding invitations, please contact us on info@xpertenvelopes.co.uk. We can provide any size, style and quantity of envelope required - from hot pink or metallic silver to translucent or printed options - to ensure couples find the perfect envelopes for their wedding invitations.